Friday, April 27, 2007

Timing, Timing, Timing (not location, location, location)

10 steps to achieving max performance –through recognition, a key to promotional products 101

1. Timing, Timing, Timing. (Not Location, Location, Location)

2. Quality (not cheap, does the trick)

3. Appropriateness (choose the award to match the event)

4. First Impression, Last Impression

5. Corporate Image

6. Achievability of contests or programs

7. Image building. Communicate/advertise the program, the winners

8. Reciprocation creates obligation payoff – repayment

9. Consistency exudes reliability

10. Focus on your
- Business
- Product
- Customers
- Suppliers
- Employees.

Focus on each one, one at a time.

Remember these items as Promotional Products 101 hopefully takes us through all the reasons and results of well executed presentations.

Call Rod Winning rod.winning@gmail.com

Monday, April 23, 2007

INUKSHUKS - a symbol of dependence on strong relationships.

INUKSHUKS have become a great promotional product gift which carries many very good and intentional meanings.

Although the original sign posts are found in North West Territories and the Arctic, they have become popular all over Canada and have been adopted by
the West Coast with a giant Inukshuk in Vancouver overlooking English Bay. Even the 2010 Olympic's has chosen it as their symbol.

The most popular Inukshuks are made from frosted glass blocks and built into shape from 2" high to 11" high. They have become popular as Awards of excellence, Corportate team building, Sports achievement or just gifts from visitors.


The Inukshuks we sell are made in Vancouver BC Canada.

We always include a card which tells the story of the Inukshuk. The stories vary but have the same relative meaning.

INUKSHUK
Stone figures built to resemble humans, Inukshuks originally found along Canada’s northern shores are now popular in B.C. and throughout Canada. Built as landmarks to aid in navigation, the Inukshuk has been adopted as a symbol to remind us of our dependence on each other and the value of strong relationships.
We value the Inukshuk an important promotional product.
Call for info and pictures Rod Winning info@winningfairways.com

Wednesday, April 18, 2007

Who Get's It? - I mean, Who gets the recognition?

Recognition..
When promotional products are used to recognize things, people, events, etc., everyone gets it..

The Recipients
The Winner
The Also Rans
The Participants
The Donors & Patients
The Employers & Corporations
The Employees & Families
The Coaches & Trainers
The Buyers & Promoters
The Customers & Prospects

The plan – give everyone more than they expect.
Just be nice to them
Recognize their effort.
It’s an investment.

Recognition must not only be done but it must be seen to be done.
Have you been recognized lately.
Have you recognized anyone lately.
The more recognition you give, the more you receive.
A little recognition goes a long way.
Stand and be recognized.
How many ways to recognize??
How many ways to get recognition??
I think everyone gets the idea about recognition.
Use it wisely but use it.
It's a big tool.
Call Rod Winning at Winning FairWays for more info or promotional products ideas.
Recognition doesn't have to cost a lot. The payoff is many fold.
With Gratitude Rod

Tuesday, April 17, 2007

My 'THEORY OF RECOGNITION' questions & answers thoughts & ideas

THE THEORY OF RECOGNITION - How do Promotional Products help??

Recognize and be recognized. A little recognition goes a long way. The importance of recognition. Pay attention to the recognition process and it will take care of you.
Recognition causes friendly ripples in the pond of life.

Recognition of an employee or a friend flows in every direction,

as does the imprinted promotional item.

Forward through the recipient to who ever they meet and talk to,

Sideways to all the peers and fellows,

Backwards to you,

Friendly ripples.

Call Rod Winning for the Promotional Products which will help in the success of your event or requirement. info@winningfairways.com

Monday, April 16, 2007

Imprint and be recognized. If you put your name on it, you will be recognized.

Our promotional product is ‘recognition’

The Dictionary says about “Recognition”
The act of recognizing , or the state of being recognized..
Friendly notice..
Salutation..
Attention..
Acknowledgment and acceptance on the part of one government of the independence of another..
Recognitory
Recognitive
Recognizance
An obligation of record, with condition to do some particular act, as to appear and answer..
A sum of money deposited as surety for fulfillment of such act or obligation, and foreited by its nonperformance
Recognize
Recognizing
Recognized
To perceive as identical with someone or something previously known..
To identify, as by previous experience: I recognize good work when I see it.
To perceive as true: To recognize the facts in a case..
To acknowledge the independence and validity of, as a newly constituted government.
To indicate appreciation or approval of..
To regard as valid or genuine: To recognize a claim..
To give ( someone ) permission to speak, as in a legislative body.
To admit the aquiantance of ; Greet.
Recognizable
Recognizably
Recognizer

Roget’s
Gratitude (907 Roget’s)
Reward (962 Roget’s)
Discovery, Invention, Sensitive, Thoughtful, Take cognizance of, distinguishable, intelligibility.

Well that's a lot about recognition. Call me to put your name on any item and send it out
to be recognized. Promotional Products are all about recognition. Rod Winning

Friday, April 13, 2007

WHAT?? Have your people call our people?? No! YOU CALL ME!!

Businesses don’t do business with businesses. People do business with people.

When you’re looking for an idea for promotional products for an upcoming event, it makes sense to talk to an ‘expert’, someone who you can bounce ideas off and create the right item for the particular occasion. Whether it’s a Trade Show give-away item for maximum return at lowest cost or a Year End Thank You item for preferred customers, clients or even suppliers, there are many choices.

Besides, there is a lot more to this than just the item. There is a variety of choices for imprinting and packaging to consider and then of course delivery. All this and the budget to meet. You really want no surprises once you’ve placed your order. You really want to feel confident that everything will arrive as and when planned.

We say ‘your ideas and our experience’ should equal the right choice. It has alway been our policy to make it easy to deal with us. Call me.

Call Rod Winning info@winningfairways.com and feel that confidence.

Thursday, April 12, 2007

Fun, cheap and they promote like gold

My Zoogee products are a very inexpensive way to mass promote events. Photo Quality Full Colour Domed promotional products, this unique range of items is designed to provide a simple solution for any promotional or marketing event for a variety of opportunities (and industries) including:

Golf Tournaments - Tourism Boards - Sporting Events - Raising School Spirit - Awareness - Corporate Stores - Retail - Realty Companies - Business or Trade Shows - Corporate Identity -Collectibles - and on and on.

You name it and there's a zoogee to do the job. Nice packaging, good 'no surprise' pricing.

Take a look at the www.zoogee.com website, and then call
Rod Winning
email info@winningfairways.com
phone 604-946-0644


Send your logo and message along with the promotional product item number an I will return a free electronic sample of your item so you can see just how it will look.
At Winning FairWays we provide a wide variety of quality products from selected qualified suppliers to ensure the you get 'More than you'd expect'.
With Gratitude, Rod Winning

Wednesday, April 11, 2007

Eco friendly shopping bags - plastic bags banned

Ladner village (Delta BC) is looking at ways to become an eco friendly community.

Tofino is looking at a plastic bag tax as a way to reduce plastic in the landfill.

Leaf Rapids, Manitoba banning plastic bags.

Ireland has a plastic bag levy since 2002 and reduced use by 90%.

It will take a desire from businesses to offer alternatives and a desire from customers to consider how they can make a difference.

The promotional products industry for years has been selling custom imprinted tote bags which will be reusable and which will carry the logo / message of the supplier.

These have always been a good promotion tool. Imagine your name, logo and message being carried to the shopping mall, packed with goods, taken home, unpacked and put back in the car for the next trip. These could last literally forever. People will also develop their favourite bag. Just like ladies have their favourite purse.

How do you want to be seen? Like you're doing something to help? or like you don't care?

Call for pictures of bags and pricing for imprinting of logo and message.
www.winningfairways.com shows some promotional products pictures.

Tuesday, April 10, 2007

What Promotional Products should I buy and why?

It's hard to believe that with 800,000 promotional products available it's difficult to decide which are the items to for you.

Ranging from cheap (less expensive) giveaway items to nice Calculators and USP Flash Cards to fancy embroidered wearables like Ball Caps and Leather Jackets as well as Luggage, Artwork, Drinkware, Umbrellas, Wristbands/Lanyards, Lapel pins, Medals, Coins, Belt Buckles and on, they are really a platform for your MESSAGE / LOGO.

Any one of these items imprinted, will carry your message to the target.

All you have to do is decide what the target is and set your aim for it. Do the homework before you start looking through catalogs. Decide the following
  • Who is your target
  • What is your message
  • How much is your budget
  • Why are you doing this
  • When is your event and when will you require delivery

Using Promotional Products in your business or organization can be very beneficial.

Don't leave this job to the new person in the office. Pay attention and get the most bang for your well spent dollars.
Call Rod info@winningfairways.com for ideas and information.

Monday, April 9, 2007

The Ideal Customer for Promotional Products

Is there really an ideal customer?

  • 800,000 promotional products 101 available.

  • Huge market from the largest multi national corporations to the local church youth group.

  • Many event requirements such as:
    Annual Employee Awards - Incentives for customers - Trade Show promotions - Sports Day ribbons - Thank you gifts for charitable donations -Gratitude to customers and employees -
    Recognition and Appreciation.

    www.winningfairways.com makes it as easy as possible for the customer to make the decision and to feel comfortable with quality of goods and promised delivery.

    I'm sure there are a few multi national companies who buy huge quantities of promotional products on a monthly basis and have them delivered all over the world. Now that is an ideal customer! 1 customer, 1 product, many delivery points, orders placed regularly.

Call for discussion, pricing or catalogs

With Gratitude,
Rod Winning

Saturday, April 7, 2007

Promotional Products 101

Since 1998, I've been selling some promotional products but my main business was trophies & engraving. It was a 'nice' business with all customers buying gifts, rewards, recognition items, etc and always pleased with their choices. It was limiting due to the machinery and staff which both had to be maintained. We also had the limits of working from our home. The garage was a bee-hive of industry until Feb 2007. The operating business has been sold and moved to a business location and I'm sure they will have a great time with it and continue to be successful.

That's history though, now we have assembled a list top suppliers of quality promotional products, set up accounts, collected the sales catalogs an samples and have been spending time with my favourite pastime, networking. I'll speak about networking in another message.

Already there have been satisfied customers of the new www.winningfairways.com business and lots of saying they'll keep our information. There's a lot to learn about when you get into a new business. Who would have known all the styles, fabrics, attachments, sizes, shapes, colours, adornments, closures, history, etc of ball caps. Wow, that's just ball caps. What about the rest of the 800,000 items available to the industry.

I'll be back with more interesting and hopefully educational stuff with Promotional Products 101