Showing posts with label different. Show all posts
Showing posts with label different. Show all posts

Saturday, June 30, 2007

WHY WOULD PEOPLE BUY FROM YOUR COMPANY? There's lots of companies competing for the business.


My Company provides quality imprintable promotional products, from qualified manufacturers and suppliers with excellent delivery records.

My Company is ready to serve customers with quick, quality work. With personal visit and catalogs we continue to be competitive.

Why should you consider My Company?
There are many promotional products companies all competing vigorously, many offering the same products with excellent prices and service.

What does My Company offer that the others don’t?
The short answer is nothing
.

There are many similar companies that are just as good as My Company, by any objective measure.

But bear in mind the following. You didn’t search the world over to find your best friends. Your best friendships are fundamentally happy accidents.. chance combinations of compatibility, shared experience and time.

Likewise, it is meaningless to try & search out the “very best” possible promotional products supplier. A more appropriate approach is to verify that the company meets your technical & financial requirements, and then use your intuition about who you will be comfortable with.

Many business relationships are long distance affairs, by phone, fax and email, sometimes doing business for years without the people actually meeting face to face yet forming strong relationships.

At My Company a primary goal is to do business with people we like and respect.
Our plan—‘give the customer more than they expect’.

How does Your Company stack up?

My Company is Winning FairWays Inc. We sell Promotional Products for Success.

Yours in Networking

Rod Winning
President
www.winningfairways.com rod-fairways@hotmail.com rod.winning@gmail.com

Monday, May 14, 2007

The Next Great Idea - Cheap, Different or useful (choose 2 ?)

My customers are always looking for that next great idea.
They generally want something they haven't bought or used
before so they can give thier customers or prospects something
different.

Some people want something useful as well.

The other thing they need is a cheap price.

Let me see, Different, Useful, Cheap.

It's hard to get it all. When I had the Trophy & Engraving business
we offered a choice of 2 of the following.

-High Quality
-Dependable Delivery
-Cheap Price

It's hard to pick the 2 that you want.

Let's see
-Different
-Useful
-Cheap

Same thing, hard to pick the right 2 items isn't it.

While I'm telling you this, I better let you know now that there
are products that fall into this category but once the customer has
bought them, they are no longer different.

Let's go with being not different.. Maybe we show some continuity
with the customer / prospect / staff / etc. Maybe we could use
the same item but change the logo / text / colour / etc.
Maybe the result would be an appreciation for the continuity of
item from that supplier. Get known for that item. Start a collection.
Have a contest for the complete collection. Whatever comes to mind.

How many ways can you get your prospect to look at the cheap, different
and useful item you gave them?

Call me for ideas Rod Winning rod.winning@gmail.com
or info@winningfairways.com