WHY WOULD PEOPLE BUY FROM YOUR COMPANY? There's lots of companies competing for the business.

My Company provides quality imprintable promotional products, from qualified manufacturers and suppliers with excellent delivery records.

My Company is ready to serve customers with quick, quality work. With personal visit and catalogs we continue to be competitive.

Why should you consider My Company?
There are many promotional products companies all competing vigorously, many offering the same products with excellent prices and service.

What does My Company offer that the others don’t?
The short answer is nothing.

There are many similar companies that are just as good as My Company, by any objective measure.

But bear in mind the following. You didn’t search the world over to find your best friends. Your best friendships are fundamentally happy accidents.. chance combinations of compatibility, shared experience and time.

Likewise, it is meaningless to try & search out the “very best” possible promotional products supplier. A more appropriate approach is to verify that the company meets your technical & financial requirements, and then use your intuition about who you will be comfortable with.

Many business relationships are long distance affairs, by phone, fax and email, sometimes doing business for years without the people actually meeting face to face yet forming strong relationships.

At My Company a primary goal is to do business with people we like and respect.
Our plan—‘give the customer more than they expect’.

How does Your Company stack up?

My Company is Winning FairWays Inc. We sell Promotional Products for Success.

Yours in Networking

Rod Winning
President
www.winningfairways.com rod-fairways@hotmail.com rod.winning@gmail.com

Idea Spotting - Tightly linked to Networking

While looking at new products & suppliers, and gathering speed for our Promotional Products business, I came across a neat book at Chapters.

I've been reading this book called - 'Ideaspotting' How to find your next great idea, by Sam Harrison.

It's one of those little books you can read and keep handy as a manual. 18 chapters with several sub chapters each, filled with life experience, how to, suggestions, self tests, pictures and diagrams, this book will be on my desk for a long time.

Sam's opening page is 'Be an Idea Spotter not a Trainspotter'.
'You can drift toward becoming the trainspotting type by sitting where you are, doing what you're doing and getting what your getting.
Or you can start becoming an IdeaSpotter by climbing aboard. Because this train is leaving the station.'

The first chapter (like all chapters) has a unique title.
NOBODY SPOTS HOT IDEAS IN COLD OFFICES. SO WHY SIT THERE?

Where, Why, When, What & How.

Even some encouraging words in the title of the last chapter. YOU CAN DO EVERYTHING WE'VE TALKED ABOUT.

I'll keep this book handy for ideas on how to get new ideas. The promotional products business is everchanging. Our customers are forcing us to change as most customers want something different than the last order. What's new?

Any way I look at it, we'll always be looking for that new idea so I guess we'd better be looking around at all times. If we get complacent and comfortable with our current successes, we could find ourself slowly drifting out of the loop.

Surround yourself with the right network of people you require for the particular service or product you have.

It is important to know that you can have several networks going at the same time. Not everybody is interested in everything you do just like you are not necessarily interested in everything all your network people do.

ie You may have a musical interest & business and have created a network which works very well for give and get.

You may also be involved with a multi-level sales organization and find that your products / services aren't suited for everyone in your 'musical' network. Simply start another network of people for that interest. Your data base for each network could include some of the same people but each network would be a different list.

I wanted make an opinion about 'Ideaspottin' being linked tightly to Networking. Don't sit by the railway tracks and watch the trains go by. Get on that train. Look around, meet people and see what's out there.

At Promotional Products 101 we'll keep on 'IdeaSpotting' thanks to Sam Harrison.

I'm Rod Winning contact me at http://www.winningfairways.com/ rod-fairways@hotmail.com

NEED TO SUCCEED? NEED TO GET NOTICED?

Do I Need to Succeed? - Get Noticed?
What do I have to do to get noticed?
Do I need a promotional product?

Tired of keeping on keeping on. Let's make some changes in the way we do things.
Let's get noticed. But just how am I going to do it?

What works best for me and my product or service?

Well, some people are comfortable to put the ad in the yellow pages, some local newspapers and set up a website, then wait for the phone to ring.

That's okay if it's working well for you but you may want to add the Networking effect where you volunteer in strategic places and network with the people there.

Strategically sponsor teams and put your business card ad in special programs.

Networking doesn't happen to you.
You have to network. Plan or just let it happen but make sure you are the networker.

When you go to a luncheon, you move around, introduce yourself, trade cards and move on.

You will soon figure out who you need to talk to in the room.

Always remember that networking is not direct selling.

You want the other person to know what you do but you must also find out what they do. The whole idea in networking is to help others while they help you.

I just about forgot... Promotional Products are always a great value for your dollar. Any item you choose (and budget) goes directly to the target.
What or Who is your TARGET?
Who is your IDEAL CUSTOMER?
I'll cover that again in another blog.

There is probably more questions here than answers but if you're like me, you probably already have the answers, you just have to remember to ask yourself the questions.

Ever go to a motivational speaker event and find that everything the famous speaker
said, you already knew. Common sense is everywhere. Ask yourself the questions, you'll surprise yourself when you find out how much you know.

If you have any questions or would like to contact me, email rod-fairways@hotmail.com
That's Rod Winning