The Next Great Idea - Cheap, Different or useful (choose 2 ?)

My customers are always looking for that next great idea.
They generally want something they haven't bought or used
before so they can give thier customers or prospects something
different.

Some people want something useful as well.

The other thing they need is a cheap price.

Let me see, Different, Useful, Cheap.

It's hard to get it all. When I had the Trophy & Engraving business
we offered a choice of 2 of the following.

-High Quality
-Dependable Delivery
-Cheap Price

It's hard to pick the 2 that you want.

Let's see
-Different
-Useful
-Cheap

Same thing, hard to pick the right 2 items isn't it.

While I'm telling you this, I better let you know now that there
are products that fall into this category but once the customer has
bought them, they are no longer different.

Let's go with being not different.. Maybe we show some continuity
with the customer / prospect / staff / etc. Maybe we could use
the same item but change the logo / text / colour / etc.
Maybe the result would be an appreciation for the continuity of
item from that supplier. Get known for that item. Start a collection.
Have a contest for the complete collection. Whatever comes to mind.

How many ways can you get your prospect to look at the cheap, different
and useful item you gave them?

Call me for ideas Rod Winning rod.winning@gmail.com
or info@winningfairways.com